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HOW TO FIND YOUR VOICE ON SOCIAL MEDIA.
Developing a social media brand that your audience can connect to is an important step in getting those wishlist numbers up. Let’s dive into steps to help you build a brand for your game that you’ll be proud of.
Know Your Audience Inside Out
Knowing your target audience is the foundation of every bit of marketing you do, your entire strategy is built on this info. Do in-depth research to figure out the demographics, preferences, and behaviours of your potential player base. Adapt your messaging, tone, and content to align with what appeals most to your audience. Whether it's devlogs, gameplay, informative posts, or insights into the team, your content should speak to your community and what they care about.
Define Your Brand Persona
Your audience should be able to feel your game’s personality through your content, are you funny and quirky, or serious and mysterious? Define a consistent brand persona that fits in with your game's genre and storyline. Keep that persona consistent across all social media platforms. Consistency in tone helps build recognition and trust among your followers.
Visual Identity Matters
The visual elements in your social media posts play a massive role in how recognizable your brand is. A cohesive visual identity includes a recognizable colour palette, logo, and design elements. These visuals can be the difference between your audience scrolling past or stopping and staring at your content.
Engage with Your Community
Social media is meant to be social, create a sense of community by engaging with your audience. Respond to comments, ask for feedback, and encourage user-generated content. Authentic engagement also helps humanize your brand and builds a connection beyond the game itself.
Be Consistent Across Platforms
Consistency is key when establishing a social media brand. Ensure that your messaging, visuals, and interactions remain uniform across all platforms. While adapting your content to suit each platform's best practices is important, maintaining a cohesive brand identity helps reinforce your game's overall image. Whether it's Twitter, Instagram, or TikTok, your brand should remain intact.
Storytelling Enhances Connection
Humans are naturally drawn to stories, using storytelling as a powerful (and necessary) tool to connect with your audience emotionally. Share your journey of game development, input from the team, or narratives related to the in-game world. Captivating stories capture attention and contribute to a memorable brand narrative that players can connect with on a personal level.
Building For Sustainability
When you build a solid social media brand that players can connect to, you're laying down a strong foundation for long-term success. By connecting directly with your audience you're creating a loyal community that sticks around. Your community will build hype for current projects and give you ongoing support for future releases, setting up your studio for sustainability.
Want to set yourself up for long term success? Contact Us Today.
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