.png)
PARADISE LEAGUE ESPORTS
Paving the Path To An Esports Takeover
Empty Media took on an exciting venture with Paradise League Esports, an esports tournament organizer carving its mark in the gaming universe with a primary focus on Heroes of Newerth tournaments streamed on their Twitch channel.
The challenge laid before us was not just to elevate their current tournaments but to guide them in expanding their horizons into other tournaments, making Paradise League a household name in the esports industry.
Paradise League faced a trio of challenges - Communicating their value proposition to potential sponsors, bridging the gap between tournament & non-tournament watchers, and establishing a holistic brand across their socials.
DELIVERABLES
-
SOCIAL MEDIA STRATEGY
-
PITCH DECK
-
SOCIAL MEDIA CONTENT
THE STRATEGY
The social media strategy developed by us is a roadmap for Paradise League's in-house team. It guides them in creating a content strategy, building an engaged community around their tournaments, and reaching out to potential sponsors. Broken down into step-by-step plans, this strategy serves as a compass for Paradise League's team to navigate towards their goals.
THE PITCH
To tackle the sponsorship challenge, we guided the in house team in designing a pitch deck that communicates Paradise League's current analytics, highlighting their value proposition. The deck presents metrics and also outlines the diverse ways sponsors can get involved and be promoted within the tournament setting.
THE CONTENT
In support of Paradise League's ambition to diversify, we focused our social media content creation efforts on Valorant, a new game in their tournament lineup. Creating engaging promotional graphics to announce upcoming tournaments and connect with players and building excitement around the game
"Empty Media gave a solution to all current brand problems and provided a well-planed blueprint."
Mohanned Nidal
Founder: Paradise League Esports